25+ years in the marketing and advertising space – with a heavy concentration on 360 degree solutions from digital to traditional media. Internationally awarded.
Karlo has changed the way aspects of the advertising space works with a heavy emphasis on effectiveness rather than reach. A few of Karlo’s standout contributions to his field are the outselling of all top-tier Volkswagen R model cars (a line that was considered “too hard to sell”), the re-invigoration of the McDonald’s online to in-store experience (matching digital to real-world), and working with David Jones Online Store and Social Media Platforms. Some other notable achievements include internally successful campaigns and sales spikes for: Wrigleys, Nike, Telstra, Audi, Jaguar, PwC, Deloitte, Village Roadshow and many more. With AdDrivers, Karlo is moving to change the entire mechanism of loyalty for incentivised advocacy.